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What Businesses Get Wrong About AI Automation

Aashir · · 5 min read

The most common automation failure has nothing to do with technology. It is automating a process nobody has looked at critically.

Map before you automate

Walk the process with the people who do it. Find the handoffs, the re-keying and the exceptions. Often a third of the steps can simply be removed.

Then decide what needs intelligence

Rules handle the predictable parts. AI earns its place on the messy parts — unstructured documents, free-text messages and judgement calls.

Tell us what you want to automate.

Describe what you're trying to build, automate or improve. An engineer, not a salesperson, replies within one business day.